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Minichamps' 1:43 diecast reproduces the 1964 Porsche 901 in grey, the very first 911 before a trademark dispute with Peugeot forced its renaming. A vintage diecast anchor piece for a Porsche origin-story display.
TL;DR: Minichamps' 1:43 diecast recreates the grey 1964 Porsche 901, the original 911 as it was first badged before Peugeot's trademark claim over three-digit numbers with a middle zero forced Porsche to rename it. It is a rare, genuinely historic starting point for a Porsche display.
Most 911 collections start with the 911 badge itself, which makes this 901 an unusually pointed way to begin one instead.
A Quietly Understated Diecast for a Landmark Car
Grey suits this piece well, letting the 901's clean, unadorned bodywork read exactly as it appeared before decades of Turbo flares, wide-body kits and race liveries reshaped the 911's visual language. Minichamps' diecast shell has genuine weight for its size, and the model's restraint, no wing, no flared arches, no bold colour, mirrors how understated the real car looked next to everything that followed it. It is a subtle piece by design, built to represent an origin point rather than compete for attention.
Why the First 911 Wore a 901 Badge
Porsche originally planned to badge its new sports car "901," following its internal project numbering, but Peugeot held trademark rights across parts of Europe to three-digit car names with a zero in the middle. Rather than fight the claim, Porsche renamed the car "911" before full production began in 1964, leaving only a small number of genuine 901-badged cars in existence. For a collector who wants a genuinely obscure entry point into Porsche history, this grey 901 tells a story that a standard early 911 simply cannot.
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