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Giugiaro Prima Orange Bburago 1:18

Giugiaro Prima Orange Bburago 1:18 33130-M1 Diecast
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Bburago's 1:18 diecast Italdesign Giugiaro Prima wears orange on the 2002 concept coupe body. A design study from Giorgetto Giugiaro's own studio rather than a mainstream badge, ideal for a concept car collection.
Giugiaro Prima Orange Bburago 1:18
Current price: £33.00
Last one in stock
Estimated delivery: 24-26.08.2026
Delivery from £9.00 Tracked & insured
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Specifications
Car Brand
Italdesign Giugiaro
Model Manufacturer
Bburago
Scale
1:18
Material
Diecast
Model Condition
Used Model
SKU
33130-M1
Genuine articles Sourced from manufacturers
5-layer carton Foam-filled interior
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About the Giugiaro Prima Orange Bburago 1:18

TL;DR: Bburago's 1:18 diecast Italdesign Giugiaro Prima recreates the 2002 concept coupe in orange. As a design study from Giorgetto Giugiaro's own studio rather than a production manufacturer's badge, this model offers a genuinely distinctive subject for a concept car collection.

Concept cars rarely reach diecast form at all, which makes any design-house study worth a closer look on its own terms.

Diecast Interpretation of an Unconventional Design Study

Design house concepts typically explore proportions and surfacing ideas that a production manufacturer's brand identity would never allow, and the Prima's shape reflects that creative freedom rather than the styling conventions of any single car brand. Orange is a bold, attention-seeking colour choice well suited to a concept vehicle, since a design study's entire purpose is to draw the eye and provoke discussion rather than blend into a showroom lineup. Bburago's diecast build translates that experimental surfacing into a tangible, scaled object, giving a collector something genuinely different from the badge-led production models that dominate most shelves.

A Rare Design-House Subject for a Concept Collection

Italdesign, founded by Giorgetto Giugiaro, built its reputation designing production cars for numerous major manufacturers while also producing independent concept studies like this one to showcase new ideas outside any single brand's constraints. That independence is precisely what makes design-house concepts interesting collecting subjects, they represent pure design thinking rather than a manufacturer's commercial compromise. For a collector whose shelf leans toward production classics and supercars, this Prima concept adds a genuinely different category, one built around ideas rather than sales figures.

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