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Norev's 1:18 diecast Alpine A110-50 concept, finished in blue and orange, reproduces the show car Alpine built to mark 50 years since the original A110's launch. Diecast construction handles its dramatic, low-slung concept bodywork.
TL;DR: Norev's 1:18 diecast Alpine A110-50 reproduces the blue and orange concept Alpine built to celebrate the original A110's fiftieth anniversary. Diecast construction with opening features captures a show car that signalled Alpine's eventual return to production.
Anniversary concepts usually stay concepts. The A110-50 turned out to be something more: the clearest early signal that Alpine intended to build road cars again.
Diecast Construction for a Dramatic Show Car
The A110-50's low, wide stance and exposed mechanical elements demand a body that can hold sharp creases without losing definition, and Norev's zinc-alloy construction manages that with genuine precision. Opening features typical of diecast expose cockpit detailing that references the original A110's cabin without directly copying it, a deliberate design choice the model reproduces faithfully. The blue and orange two-tone split is applied cleanly across the concept's sculpted surfaces, a scheme that echoes period Alpine racing colours rather than a generic show-car palette. Panel gaps sit within diecast's usual tolerances, appropriate for a subject built to be examined closely rather than admired only from a distance, and the model's overall stance captures the aggressive, track-focused proportions that made the original concept such a strong signal of intent.
The Concept That Pointed Toward Alpine's Return
Unveiled in 2012 to mark fifty years since the original A110's debut, this concept combined visual references to Alpine's motorsport heritage with a genuinely modern, track-focused design. It arrived years before Alpine's production return, making it an early and unusually accurate preview of the brand's design direction rather than a one-off exercise with no follow-through. For a collector tracing Alpine's modern revival, the A110-50 sits at the very start of that story, a genuinely significant concept that this diecast replica preserves well beyond its original motor show appearances.
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